175th anniversary: How TAB’s ad strategy has evolved with culture since 1840s

June 9, 2017

By Elizabeth Wells Special to The Alabama Baptist The Alabama Baptist (TAB) always had an advertising plan because subscriptions didn’t pay all the bills. The early paper depended on advertisements to keep it afloat. Advertisements — informative, educational, often entertaining — grab the reader, present the product in an attractive package and even add testimonials …
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