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Advertising in
the Alabama Baptist

Contact information:

Phone: 205-870-4720, Ext. 102

Fax: 205-879-6026

E-mail: ads@thealabamabaptist.org

Demographic information:
The Alabama Baptist reaches a subscription base of more than 85,000 households weekly, with a readership of more than 200,000 people. The majority of subscribers to The Alabama Baptist are members of the 3,200 Baptist churches in Alabama. Baptists comprise the largest Christian denomination in the state, with membership of more than 1 million. The issues are direct mailed 50 weeks per year (excludes July 4 and Christmas).

Readers of The Alabama Baptist are well-educated homeowners, both male and female, with above average income. More than one-third of readers surveyed said seeing an ad in their state Baptist paper increased the likelihood they would buy the product or service.

Readers of The Alabama Baptist look to the newspaper to educate, inform and inspire them. As an advertiser, partnering with The Alabama Baptist may be one of the most effective ways for businesses and individuals to reach their customers.

Reader profile: 
43% are ages 35–64
54% are 65+
94% are homeowners
53% female
47% male
66% surveyed have income levels above $40k

Types of advertising:

Display advertising:
Display ads are available in a variety of sizes and color options. For information about placing a display ad, call 205-870-4720, Ext. 113 or 102, or e-mail ads@thealabamabaptist.org.

Classified ads:
Classified advertising is available in the Market Place section. Market Place categories include, but are not limited to, Church Positions, Other Positions, Business, Furnishings and Construction, Conferences/Retreats, Travel/Vacation, For Sale/For Rent and Miscellaneous. Copy deadline for classified ads is two weeks before publication. Cost is $35 for 26 words. All words over 26 will be $1.35 each. Printed classified ads also will be listed on The Alabama Baptist Web site (www.thealabamabaptist.org) for the week they are published. For information about classified advertising, call 205-870-4720, Ext. 102, or e-mail ads@thealabamabaptist.org.

Web advertising:
Web advertising is available on The Alabama Baptist Web site (www.thealabamabaptist.org). Packages are available at various prices depending on frequency and print advertising combinations. For more information, call 205-870-4720, Ext. 102, or e-mail ads@thealabamabaptist.org.

Ad pricing:
See media kit. For information, call 205-870-4720, Ext. 113 or 102, or e-mail ads@thealabamabaptist.org.

Ad deadlines:
Once an ad is scheduled, camera-ready ads (PDF or TIF format) need to arrive no later than two weeks before publication date. Please send to: ads@thealabamabaptist.org. There is a $25 rush charge applied to ads that are received after deadline.

Electronic Formats:
Ads should be designed at print size with a resolution of at least 300 dpi (dots per inch).

Color ads must be CMYK. If the color black is used, it must be 100 percent black. (C=0%, M=0%, Y=0%, K=100%). The Alabama Baptist cannot print 4-color black.

The Alabama Baptist can receive ads in the following formats: PDF, JPG, TIF, PSD, AI and EPS. For information concerning file formats, call 205-870-4720, Ext. 102, or e-mail ads@thealabamabaptist.org.

Ad design:
The Alabama Baptist can even design your ad, which includes writing copy, scanning photos and even taking photos, if needed. The cost for ad design varies depending on complexity, deadline and creative input.

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