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Using social media in ministry comment (0)

August 12, 2010

“The freshmen that are walking on to campus this year have never known life without the Internet,” said Kevin Johnson, associate pastor/college students of First Baptist Church, Florence.

And since much of their life is shared through their Facebook pages and Twitter accounts, college ministries are having to find ways to tap in to these and other social media to stay connected to them.

If your church hasn’t ventured into the world of social media yet, then here are some ideas for how to get started:

• Create a Facebook (www.facebook.com) page or group for your college ministry as a way to share information, schedules, announcements and pictures.

• Create a Twitter (www.twitter.com) account for your college ministry in order to keep students up to date on news items and announcements.

• Create a blog for your college minister as a place to post his thoughts, devotionals, Christian book reviews and updates on what the college ministry is doing.

• Post a video of your weekly college service or Sunday sermon on YouTube (www.youtube.com). Also consider posting funny announcements or videos from events.

• Make a podcast of a sermon or Sunday School lesson available on the church’s website.     (TAB)

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