Bible donation project big success for LifeWay comment (0)
March 6, 2014
NASHVILLE — In fall 2013, LifeWay Christian Stores set a goal of donating 100,000 Hindi language Bibles across South Asia, but customers gave enough for twice that many.
“LifeWay has proven once again it is an organization with a heart for the world,” said Tom Eliff, president of the International Mission Board (IMB). “Never in our wildest dreams did we imagine The Thomas Project would be such an overwhelming success.”
Named for the disciple believed to have been the first Christian missionary to the region, The Thomas Project invited customers at LifeWay’s 186 stores to purchase a Bible for $5 to send to South Asia. Customers resonated with The Thomas Project, a joint venture with LifeWay Christian Stores, B&H Publishing and the IMB. Churches continued to donate even after the initiative ended in November 2013, with one church donating enough to print 1,200 Bibles in January. But not only did LifeWay stores sell the Bibles, a LifeWay employee missions team also will go to South Asia in spring 2014 to help IMB workers distribute the Bibles.