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Cooperative Program’s far reach told in ‘Rant’ videocomment (0)

April 3, 2014

A new Southern Baptist Convention (SBC) video communicates to younger generations the vitality and necessity of the Cooperative Program (CP), incorporating humor, fact and colloquial terms, said the team of Louisiana Baptists who produced CP Rant. 

“This video presents the absurdity of not cooperating and defends the concept of CP through humor and in a way young adults, those who grew up in the ‘Seinfeld era,’ might enjoy and more readily understand,” said Matt Tullos, production manager with the Louisiana Baptists team that produced the video. “Often in SBC life we tend to soft sell the idea of cooperating and say ‘you should.’ The CP Rant provides an entertaining yet compelling argument for churches to give through the Cooperative Program.”

Southern Baptist churches are encouraged to view the two and a half minute video, available for free download at www.sbc.net/cp/videos.asp (scroll down to the second video labeled “CP Rant”) in advance of Cooperative Program Sunday on April 13. The animated video features a fictitious, young antagonist questioning why his church should support the CP and a young protagonist pastor pointing out the CP’s far-reaching effectiveness.

“This video is a little edgy for some of us, but I would show it anyway, for the sake of my children and grandchildren. They will get it,” said Jim Swedenburg, director of the office of Cooperative Program and stewardship development for the Alabama Baptist State Board of Missions. The CP Rant video also can be found at www.cooperativeprogramresources.org.

CP Rant producer John Kyle, director of communications for Louisiana Baptists, said the video is designed to answer questions Southern Baptists voice about the CP.

“CP is really the story of every person who gives to the Lord through his local church,” Kyle said. “CP is not simply what the SBC or the state conventions are doing. In fact, it is what the church members are doing, who they are reaching, how they are making a difference, and they need to know. As the primary character states at the end of the video, ‘Somebody had to tell the guy.’

“We attempted to present the case for cooperation in a manner that captures the attention of the audience and makes the case that missions support doesn’t have to be an either/or proposition,” Kyle added. “Churches can participate in missions and, at the same time, support missions and ministries in their state and around the world. There is more to missions than ‘just feeling it,’ as one of the characters states.”

The title CP Rant is used positively, drawing on the pastor’s defense of the CP, Kyle said.

“I guess the idea is you get on a roll and you just can’t stop — thus the definition of rant. The main character received a crash course in cooperation, if you will, from his pastor and when the opportunity presented itself, [the pastor] just lets it all out,” Kyle said. “There’s so much about our cooperative efforts that are good and right and needs to be heard by the average church member.”

The CP allows churches to support a wide array of ministries and missions by giving one single donation at the state convention level. Donations support evangelism, children’s homes, volunteer missions, missions education, new churches, colleges and universities, collegiate ministries, camps and more.

Nate Adams, chairman of the SBC Cooperative Program Advisory Council, said the video will answer pertinent questions and inspire educational dialogue.

“I think this lighthearted video gives a voice to questions that some young church leaders have about the Cooperative Program, as well as those to whom the concept of cooperative missions may simply be new or misunderstood,” Adams said. “In two and a half minutes it can’t deliver all the answers to those questions, but it can open the door for a larger discussion about how CP works and why it is so effective and trustworthy.

“There are many well-done print pieces, articles and other short videos that help tell the CP story and show the life-transforming results of missions done in cooperation,” he added. “I would hope this video would help open a whole new dialogue, even with sincere skeptics, about the proven effectiveness of Cooperative Program missions.”

Ashley Clayton, vice president for Cooperative Program and stewardship development with the SBC Executive Committee, encourages churches to show the CP Rant video this April.

“This new video resource, CP Rant, along with several other Cooperative Program video resources posted on sbc.net, provide our church members an open window to see the good things we do through Southern Baptist Missions and ministries,” he said. “I hope every church will take the time during the month of April to present these video resources. Southern Baptist churches are never more strong, never more effective and never more on point for the Kingdom than they are when they join hands together to preach the gospel of Christ at home in North America and around the world.”

CP resources are available under the “Cooperative Program” tab of sbc.net.


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