March 26, 2020
Timing is everything, they say, and the timing for the release of “I Still Believe,” the newest faith-based film from Birmingham-based filmmakers Jon and Andrew Erwin, couldn’t have been worse. The film hit theaters March 13 — the same day many states began urging residents to stay home to stop the spread of the coronavirus.
The good news is that “I Still Believe” is coming to video on demand (VOD) March 27, so those who missed it in the theater can watch the movie. The film brings the story of Christian artist Jeremy Camp’s love story with his late wife Melissa to the big screen.
“As filmmakers, we are heartbroken that we can’t share ‘I Still Believe’ on a big screen the way we intended,” the Erwin brothers said in a statement. “We make movies because we love movies and we stand firmly behind the nation’s theater chains, from the largest circuits to the smallest mom and pop indies that have been so dramatically affected by these unprecedented closures. But the safety of guests comes first, and we’re proud to have the opportunity to share online a movie whose inspiring message of love, hope and faith is perfect for these uncertain times.”
The film still managed to finish opening weekend at No. 1, with a $9.1 million box office. Though short of pre-release estimates of $10-$12 million, that wasn’t bad in a weekend that saw box office revenue plummet to a 20-year low.
Read more about “I Still Believe” here. (TAB)